Small Business Accounting & Bookkeeping

Your finances,
finally in order.

Lucky Pennies Accounting delivers the financial clarity and strategic support that growing businesses deserve — with the personalized attention that large firms rarely provide.

200+Clients Served
10+Years of Experience
100%Client Satisfaction
QuickBooks Certified Advisor
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Bank-Level Data Security
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Serving Clients Nationwide
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Mesa, AZ · Remote Available

Comprehensive accounting
built for small businesses

From daily bookkeeping to year-end tax strategy, we provide the financial infrastructure your business needs to operate with confidence and clarity.

Bookkeeping

Accurate, up-to-date books managed monthly — reconciled, categorized, and delivered with a clear financial summary so you always know where you stand.

Tax Preparation

Personal and business tax returns filed accurately and on time. We identify every applicable deduction and credit to minimize your tax liability — legally and strategically.

Payroll Services

Full-service payroll processing with guaranteed compliance. We handle direct deposit, tax withholdings, quarterly filings, and year-end reporting — without exception.

Financial Reporting

Monthly P&L statements, cash flow analyses, and balance sheets that provide a precise, real-time picture of your business's financial health.

Tax Planning

Proactive, year-round tax strategy designed to reduce your liability before year-end. No surprises — just a well-executed plan tailored to your situation.

Business Advisory

From entity formation to growth strategy, we serve as your dedicated financial partner — providing the insight and guidance that drives informed, confident decisions.

Getting started is straightforward

01

Complimentary Consultation

We begin with a no-obligation conversation to understand your business, your goals, and the specific financial challenges you're navigating.

02

Tailored Engagement Plan

We design a service package aligned precisely with your needs and budget — no generic plans, no unnecessary add-ons.

03

Seamless Onboarding

We manage the transition from start to finish — setting up systems, migrating records, and ensuring continuity without disruption to your operations.

04

Ongoing Partnership

Regular check-ins, real-time reporting, and year-round availability. We function as an extension of your team, not just a service provider.

Ready to take control of your finances?

Schedule a complimentary 30-minute consultation. No commitment, no pressure — just a straightforward conversation about your business.

A firm founded to serve the businesses that need it most

Lucky Pennies Accounting was established with a clear purpose: to give small business owners access to the same caliber of financial expertise and personalized service that larger corporations command — without the overhead or impersonal experience that typically comes with it.

Founder and CEO Sasha Hoed recognized that the small business community was chronically underserved in accounting and financial management. Business owners were either managing their own books — often at the cost of accuracy and compliance — or working with firms that treated them as low-priority clients. Lucky Pennies was created to fill that gap.

Today, we serve clients across the country, offering a full suite of accounting, bookkeeping, payroll, and tax services tailored to the unique demands of small businesses. Every client receives direct access to our team, consistent communication, and financial reporting they can understand and act on immediately.

We take pride in the relationships we build and the outcomes we deliver. When your business thrives, so do we — and that alignment is at the heart of everything we do.

"Every small business owner deserves a trusted financial partner — someone who understands their numbers as deeply as they understand their craft."

— Sasha Hoed, Founder & CEO

The people behind your financial success

Our team brings deep expertise and a genuine commitment to the small business clients we serve.

Sasha Hoed, Founder and CEO
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Sasha Hoed
Founder & Chief Executive Officer

Sasha founded Lucky Pennies Accounting with the conviction that small business owners deserve exceptional financial guidance — delivered with clarity, accessibility, and genuine care. With extensive experience across bookkeeping, tax preparation, and business advisory, she brings both technical expertise and a client-first philosophy to every engagement. Sasha works directly with each client to ensure their financial strategy aligns with their broader business goals.

Sam Palafox, Associate Bookkeeper
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Sam Palafox
Associate Bookkeeper

Sam brings meticulous attention to detail and a solutions-oriented approach to client bookkeeping. Working closely with small business owners, Sam ensures that financial records are accurate, organized, and delivered on schedule. With a strong foundation in QuickBooks and a commitment to clear client communication, Sam plays a key role in helping clients maintain financial visibility and confidence throughout the year.

The principles that guide every client relationship

01

Client-First Service

Every decision we make is guided by what is best for our clients. You will always work directly with a team member who knows your business — not a call center or rotating staff.

02

Proactive Communication

We do not wait for problems to surface. We monitor, flag, and communicate financial developments before they become liabilities — keeping you informed and ahead of the curve.

03

Accuracy & Accountability

We hold ourselves to the highest standard of precision in every report, return, and reconciliation we produce. Your financial data is handled with rigor and professionalism at every step.

04

Security & Confidentiality

Your financial information is treated with the utmost discretion. We employ bank-level encryption and strict data handling protocols to protect sensitive business and personal data.

Let's build something great together.

Schedule a complimentary consultation and discover how Lucky Pennies Accounting can support your business's financial future.

Bookkeeping

The foundation of sound financial management

Accurate bookkeeping is the bedrock of every well-run business. Without clean, current records, it is impossible to make informed decisions, prepare taxes accurately, or understand the true financial health of your organization.

Our bookkeeping service provides professionally managed financial records on a monthly basis. We handle every aspect of transaction management — from categorization and reconciliation to accounts payable and receivable tracking — so your books are always audit-ready and immediately accessible.

Each month you receive a comprehensive financial package including a profit and loss statement, balance sheet, and cash flow summary, along with a brief narrative highlighting key figures and any items requiring your attention. We work within QuickBooks Online and can operate within your existing setup or guide a seamless migration.

What's Included

  • Monthly transaction categorization & coding
  • Bank & credit card reconciliations
  • Accounts payable & receivable tracking
  • Chart of accounts management
  • Monthly financial package delivery
  • QuickBooks Online setup & management
  • Year-end books preparation for tax filing

Tax Preparation

Accurate filings. Maximum deductions. Zero surprises.

Tax preparation is one of the highest-stakes financial responsibilities a business owner faces. Errors or missed deductions can be costly — both financially and in terms of IRS exposure. Our team prepares every return with the precision and thoroughness your situation demands.

We handle individual and business tax returns across a broad range of entity types, ensuring every eligible deduction and credit is applied. Beyond simply filing, we walk you through your return so you understand what was filed, why, and what it means for the year ahead.

We file federal and state returns on your behalf, calculate estimated quarterly tax payments, and maintain ongoing awareness of tax law changes that may affect your liability. Our goal is to ensure you never pay more than you legally owe.

What's Included

  • Individual returns (Form 1040 & all Schedules)
  • Business returns (S-Corp, LLC, Partnership)
  • Schedule C & Schedule E preparation
  • Federal & multi-state filing
  • Estimated quarterly tax calculations
  • K-1 preparation for partnerships & S-Corps
  • Extension requests & amended returns

Payroll Services

Compliant, accurate payroll — delivered without exception

Payroll is one of the most compliance-sensitive functions in any business. Errors in tax withholdings, filings, or worker classification can result in significant penalties and damage employee trust. Our payroll service eliminates that risk entirely.

We manage the full payroll cycle on your behalf — from calculating gross wages and withholdings to processing direct deposits and remitting payroll taxes to federal and state agencies. Every payroll run is verified for accuracy before processing, and we maintain complete records for audit and compliance purposes.

At year-end, we prepare and distribute W-2s and 1099s, file all required employer tax forms, and ensure your business enters the new year fully compliant. We also handle new hire reporting and coordinate workers' compensation reporting where applicable.

What's Included

  • Weekly, bi-weekly, or monthly payroll processing
  • Direct deposit setup & management
  • Federal & state payroll tax withholding & remittance
  • Quarterly 941 & state agency filings
  • W-2 & 1099 preparation and distribution
  • New hire reporting & onboarding documentation
  • Garnishment & deduction management

Financial Reporting

Insight-driven reports that support better decisions

Financial reports are only valuable if they are accurate, timely, and presented in a way that drives actionable decisions. We deliver professionally prepared reports each month that give you a complete view of your business's financial position — with plain-language commentary that translates numbers into meaningful insight.

Our reporting goes beyond standard templates. We tailor metrics and format to your business, so you receive information that is genuinely relevant to your operations — not a generic package that requires interpretation before you can use it.

Whether you need reports to inform internal decisions, satisfy lender requirements, or prepare for a potential sale or investment, we produce documentation that is audit-ready and formatted to the highest professional standard.

What's Included

  • Monthly profit & loss statements
  • Balance sheet preparation
  • Cash flow statements & projections
  • Budget vs. actual variance analysis
  • Custom KPI dashboards
  • Year-over-year trend analysis
  • Executive financial summaries

Tax Planning

Year-round strategy to minimize your tax burden

Tax planning and tax preparation are distinct disciplines. Preparation is reactive — it records what happened. Planning is proactive — it shapes what will happen. Businesses that engage in active tax planning consistently pay less tax while remaining fully compliant.

Our tax planning service takes a comprehensive view of your financial position and identifies opportunities to reduce your liability before the year ends. We analyze your entity structure, income timing, retirement contributions, capital expenditures, and other key variables to develop strategies that are both effective and defensible.

We meet with planning clients at minimum quarterly to review projections, assess changes in their business or personal situation, and adjust strategies accordingly. By the time your return is due, there are no surprises — only the results of a well-executed plan.

What's Included

  • Year-round proactive tax strategy
  • Entity structure optimization analysis
  • Quarterly tax liability projections
  • Retirement plan contribution planning
  • Depreciation & Section 179 strategies
  • Deductible expense review & documentation
  • Multi-year income & capital gains planning

Business Advisory

Strategic financial guidance for every stage of growth

Sound financial management extends beyond recordkeeping and compliance. For business owners navigating growth, transition, or new opportunities, having a knowledgeable financial partner at the table can be the difference between a sound decision and a costly one.

Our business advisory service positions us as an active stakeholder in your success. Whether you are launching a new venture, evaluating a significant purchase, preparing for a loan application, or exploring a potential sale, we provide the financial modeling, analysis, and guidance you need to move forward with confidence.

We also assist with QuickBooks implementation and training, cash flow forecasting, and business performance benchmarking — equipping you with the tools and knowledge to operate your business with greater financial intelligence.

What's Included

  • Business entity formation & setup guidance
  • QuickBooks implementation & staff training
  • Cash flow forecasting & scenario modeling
  • Loan readiness & lender financial packages
  • Business performance benchmarking
  • Growth strategy & profitability analysis
  • Exit planning & business valuation support

Not sure which services you need?

Schedule a complimentary consultation. We will assess your situation and recommend the right engagement for your business.

A conversation,
not a sales pitch

This is an opportunity for us to learn about your business, understand your financial challenges, and determine whether we are the right fit for your needs. There is no obligation or commitment required.

  • Complimentary — no fees, no commitments
  • Available via phone or video call — your preference
  • Confirmation sent immediately to your email
  • Flexible rescheduling with 24 hours' notice
  • A personalized service recommendation provided after our call

We welcome inquiries from businesses of all sizes and stages. Fill out the form and we will follow up promptly — or reach us directly using the contact information below.

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LocationMesa, AZ 85210Remote services available nationwide
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Office HoursMonday – Friday: 9:00 AM – 5:00 PM MST

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