Lucky Pennies Accounting delivers the financial clarity and strategic support that growing businesses deserve — with the personalized attention that large firms rarely provide.
From daily bookkeeping to year-end tax strategy, we provide the financial infrastructure your business needs to operate with confidence and clarity.
Accurate, up-to-date books managed monthly — reconciled, categorized, and delivered with a clear financial summary so you always know where you stand.
Personal and business tax returns filed accurately and on time. We identify every applicable deduction and credit to minimize your tax liability — legally and strategically.
Full-service payroll processing with guaranteed compliance. We handle direct deposit, tax withholdings, quarterly filings, and year-end reporting — without exception.
Monthly P&L statements, cash flow analyses, and balance sheets that provide a precise, real-time picture of your business's financial health.
Proactive, year-round tax strategy designed to reduce your liability before year-end. No surprises — just a well-executed plan tailored to your situation.
From entity formation to growth strategy, we serve as your dedicated financial partner — providing the insight and guidance that drives informed, confident decisions.
We begin with a no-obligation conversation to understand your business, your goals, and the specific financial challenges you're navigating.
We design a service package aligned precisely with your needs and budget — no generic plans, no unnecessary add-ons.
We manage the transition from start to finish — setting up systems, migrating records, and ensuring continuity without disruption to your operations.
Regular check-ins, real-time reporting, and year-round availability. We function as an extension of your team, not just a service provider.
Schedule a complimentary 30-minute consultation. No commitment, no pressure — just a straightforward conversation about your business.
We are a boutique accounting firm dedicated to empowering small business owners with the financial clarity and strategic support that was once reserved exclusively for larger enterprises.
Lucky Pennies Accounting was established with a clear purpose: to give small business owners access to the same caliber of financial expertise and personalized service that larger corporations command — without the overhead or impersonal experience that typically comes with it.
Founder and CEO Sasha Hoed recognized that the small business community was chronically underserved in accounting and financial management. Business owners were either managing their own books — often at the cost of accuracy and compliance — or working with firms that treated them as low-priority clients. Lucky Pennies was created to fill that gap.
Today, we serve clients across the country, offering a full suite of accounting, bookkeeping, payroll, and tax services tailored to the unique demands of small businesses. Every client receives direct access to our team, consistent communication, and financial reporting they can understand and act on immediately.
We take pride in the relationships we build and the outcomes we deliver. When your business thrives, so do we — and that alignment is at the heart of everything we do.
"Every small business owner deserves a trusted financial partner — someone who understands their numbers as deeply as they understand their craft."
— Sasha Hoed, Founder & CEO
Our team brings deep expertise and a genuine commitment to the small business clients we serve.
Sasha founded Lucky Pennies Accounting with the conviction that small business owners deserve exceptional financial guidance — delivered with clarity, accessibility, and genuine care. With extensive experience across bookkeeping, tax preparation, and business advisory, she brings both technical expertise and a client-first philosophy to every engagement. Sasha works directly with each client to ensure their financial strategy aligns with their broader business goals.
Sam brings meticulous attention to detail and a solutions-oriented approach to client bookkeeping. Working closely with small business owners, Sam ensures that financial records are accurate, organized, and delivered on schedule. With a strong foundation in QuickBooks and a commitment to clear client communication, Sam plays a key role in helping clients maintain financial visibility and confidence throughout the year.
Every decision we make is guided by what is best for our clients. You will always work directly with a team member who knows your business — not a call center or rotating staff.
We do not wait for problems to surface. We monitor, flag, and communicate financial developments before they become liabilities — keeping you informed and ahead of the curve.
We hold ourselves to the highest standard of precision in every report, return, and reconciliation we produce. Your financial data is handled with rigor and professionalism at every step.
Your financial information is treated with the utmost discretion. We employ bank-level encryption and strict data handling protocols to protect sensitive business and personal data.
Schedule a complimentary consultation and discover how Lucky Pennies Accounting can support your business's financial future.
From day-to-day bookkeeping to long-term tax strategy, we offer an integrated suite of financial services purpose-built for small and growing businesses.
Accurate bookkeeping is the bedrock of every well-run business. Without clean, current records, it is impossible to make informed decisions, prepare taxes accurately, or understand the true financial health of your organization.
Our bookkeeping service provides professionally managed financial records on a monthly basis. We handle every aspect of transaction management — from categorization and reconciliation to accounts payable and receivable tracking — so your books are always audit-ready and immediately accessible.
Each month you receive a comprehensive financial package including a profit and loss statement, balance sheet, and cash flow summary, along with a brief narrative highlighting key figures and any items requiring your attention. We work within QuickBooks Online and can operate within your existing setup or guide a seamless migration.
Tax preparation is one of the highest-stakes financial responsibilities a business owner faces. Errors or missed deductions can be costly — both financially and in terms of IRS exposure. Our team prepares every return with the precision and thoroughness your situation demands.
We handle individual and business tax returns across a broad range of entity types, ensuring every eligible deduction and credit is applied. Beyond simply filing, we walk you through your return so you understand what was filed, why, and what it means for the year ahead.
We file federal and state returns on your behalf, calculate estimated quarterly tax payments, and maintain ongoing awareness of tax law changes that may affect your liability. Our goal is to ensure you never pay more than you legally owe.
Payroll is one of the most compliance-sensitive functions in any business. Errors in tax withholdings, filings, or worker classification can result in significant penalties and damage employee trust. Our payroll service eliminates that risk entirely.
We manage the full payroll cycle on your behalf — from calculating gross wages and withholdings to processing direct deposits and remitting payroll taxes to federal and state agencies. Every payroll run is verified for accuracy before processing, and we maintain complete records for audit and compliance purposes.
At year-end, we prepare and distribute W-2s and 1099s, file all required employer tax forms, and ensure your business enters the new year fully compliant. We also handle new hire reporting and coordinate workers' compensation reporting where applicable.
Financial reports are only valuable if they are accurate, timely, and presented in a way that drives actionable decisions. We deliver professionally prepared reports each month that give you a complete view of your business's financial position — with plain-language commentary that translates numbers into meaningful insight.
Our reporting goes beyond standard templates. We tailor metrics and format to your business, so you receive information that is genuinely relevant to your operations — not a generic package that requires interpretation before you can use it.
Whether you need reports to inform internal decisions, satisfy lender requirements, or prepare for a potential sale or investment, we produce documentation that is audit-ready and formatted to the highest professional standard.
Tax planning and tax preparation are distinct disciplines. Preparation is reactive — it records what happened. Planning is proactive — it shapes what will happen. Businesses that engage in active tax planning consistently pay less tax while remaining fully compliant.
Our tax planning service takes a comprehensive view of your financial position and identifies opportunities to reduce your liability before the year ends. We analyze your entity structure, income timing, retirement contributions, capital expenditures, and other key variables to develop strategies that are both effective and defensible.
We meet with planning clients at minimum quarterly to review projections, assess changes in their business or personal situation, and adjust strategies accordingly. By the time your return is due, there are no surprises — only the results of a well-executed plan.
Sound financial management extends beyond recordkeeping and compliance. For business owners navigating growth, transition, or new opportunities, having a knowledgeable financial partner at the table can be the difference between a sound decision and a costly one.
Our business advisory service positions us as an active stakeholder in your success. Whether you are launching a new venture, evaluating a significant purchase, preparing for a loan application, or exploring a potential sale, we provide the financial modeling, analysis, and guidance you need to move forward with confidence.
We also assist with QuickBooks implementation and training, cash flow forecasting, and business performance benchmarking — equipping you with the tools and knowledge to operate your business with greater financial intelligence.
Schedule a complimentary consultation. We will assess your situation and recommend the right engagement for your business.
Select a date and time that works for you. We will confirm your appointment by email and reach out in advance to ensure the conversation is as productive as possible.
This is an opportunity for us to learn about your business, understand your financial challenges, and determine whether we are the right fit for your needs. There is no obligation or commitment required.
Whether you have a specific question, are ready to get started, or simply want to learn more about what we offer — reach out and a member of our team will respond within one business day.
We welcome inquiries from businesses of all sizes and stages. Fill out the form and we will follow up promptly — or reach us directly using the contact information below.
Your dedicated client portal provides 24/7 access to financial reports, tax documents, shared files, and direct communication with your accounting team.
Access your shared documents, financial statements, and tax filings through our secure client portal. All files are organized by year and category for easy retrieval.
First-time users: your login credentials were provided in your onboarding email. Please contact us if you need assistance accessing your account.
Access Client PortalHaving trouble logging in? Contact our team and we will assist you promptly.